At the end of my second bachelor year, my school was involved in the Sup de Pub Contest with Paris. We had one week to create a full campaign for INTERSPORT. My group and I decided to advertise for INTERSPORT by showing that sports helps you break routines in your every day life. As examples we chose a woman during groceries shopping, walking with her skiing clothes or a woman doing karate in a library. In our commercial, to underline the breaking of the routine, we used the song "Break Free" by Queens.